Bend Financial
Bruce Lindsay is a seasoned software developer with extensive experience in the technology sector. Currently serving as Principal Software Developer at Bend Financial since January 2018, Bruce has been instrumental in delivering innovative health savings account (HSA) and financial wellness solutions. Previous roles include Technical Lead at EF Ultimate Break, where Bruce migrated the sales platform to Salesforce and Marketing Cloud, and Lead Developer at Go Ahead Tours. With a solid foundation in .NET development, Bruce has held senior positions at Karmaloop.com and Firstgiving, focusing on ASP.NET MVC implementations and system enhancements. Bruce's career began as a Software Engineer at Chasm Industries, ultimately amassing over two decades of expertise in software development and technical leadership.
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Bend Financial
Bend Financial is revolutionizing health savings accounts (HSAs). This Boston-based technology and services company provides HSA and financial wellness solutions to individuals, employers, and organizations in the group benefits distribution market. Bend’s innovative approach and is re-envisioning the user experience and the consumer’s relationship with their HSA, making the product attractive to all types of healthcare consumers.