Bensimon Byrne
Masimo Picaku is an experienced marketing professional currently serving as an Associate Business Lead at Bensimon Byrne since June 2023, overseeing accounts for notable clients such as Audi, Rexall, Proximo Spirits, Destination Toronto, and the Nature Conservancy of Canada. Prior to this role, Picaku worked as an Account Manager at The Hive from February 2022 to June 2023, managing clients including Metro and Jack Daniel's. Experience as an Account Executive at Ramp from May 2021 to February 2022 involved collaboration with organizations like World Animal Protection and the Toronto Humane Society. Earlier career stages included positions as a Marketing Coordinator at MLT Aikins LLP, Social Media Coordinator and Intern at UpHouse, and Event Assistant at Assiniboine Park Conservancy. Picaku holds a Bachelor of Business Administration with a Minor in Communications and Media Studies from Canadian Mennonite University.
Bensimon Byrne
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Bensimon Byrne was born from the vision of a strategist and creative partnership to challenge the traditional way of thinking about advertising. For three decades, we have been building brands, driving growth, and impacting culture through the with strategy and creativity. We hold ourselves to our founding values of talent and decency in equal measure. We live up to this with our people first approach internally, aligning with our consumer-first mindset which comes through in everything we do with our client partners.