Beside Group
Ahmed Haphiz is an experienced visual merchandising professional currently serving as the Country Visual Merchandiser for Beside Group since August 2023, overseeing the visual presentation of brands including DIESEL, FRED PERRY, SCOTCH & SODA, LONGCHAMP, GEOX, and PUMA. As a co-founder of Soul Lounge since September 2017, Ahmed has also held key visual merchandising roles at MEN'S CLUB, OVS S.p.A., Azadea Group, and Al-Futtaim, demonstrating expertise in creating compelling visual displays, managing product presentation, and driving sales across multiple retail locations. Ahmed's career began at Patchi, where responsibilities included branch operations management and sales reporting. Ahmed holds a Bachelor's degree in Tourism and Travel Services Management from Helwan University Cairo.
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Beside Group
Over the past few decades, BESIDE has become the go-to partner for international brands Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, Longchamp and Aape. Thanks to our well-developed know-how of the Retail and Distribution sectors. Through our wide regional reach, partners are ensured premium presence across the Middle East. Our Retail division directly operates stores in the UAE, KSA, Kuwait, Qatar, Bahrain, Oman and Egypt, while our Distribution division supplies our franchising partners as well as multi-brand stores across 11 Middle Eastern countries - UAE, KSA, Bahrain, Kuwait, Qatar, Oman, Egypt, Lebanon & Jordan Understanding the core components of a brand’s DNA and being able to represent that retail experience is something we pride ourselves on at BESIDE. Each store is intricately created to ensure that it represents the brand’s international identity within the local market whilst remaining an ideal shopping experience for customers. What also sets our stores apart is the repertoire of staff. Informed, knowledgeable and well-rounded individuals, they’re not only brand-aware, they live the lifestyle. Career Opportunities:- KSA - careers.ksa@besidegroup.com UAE - careers.uae@besidegroup.com Egypt - careers.egypt@besidegroup.com Qatar - careers.qatar@besidegroup.com Kuwait - careers.kuwait@besidegroup.com