Beside Group
Tarek Barakat has a diverse work experience in marketing and e-commerce. Tarek started their career as a Store Salesperson at Mexx in 2002 and subsequently worked as a Marketing Executive, Merchandising Analyst, and later as a Regional Marketing Manager. In 2008, they joined Beside Group as a Marketing Manager, where they managed the marketing for multiple brands in the UAE and Bahrain. Tarek then progressed to become the Marketing Director, overseeing marketing and PR for brands such as Diesel, Fred Perry, Pinko, and Scotch & Soda. In their most recent position as the Marketing & E-commerce Director at Beside Group, they were responsible for developing and implementing e-commerce strategies and enhancing customer experience through data-centric initiatives.
Tarek Barakat attended Lebanese American University from 1997 to 2001, where they obtained a Bachelor's degree in Business Management. In August 2018, they obtained the AdWords Fundamentals and Adwords Search Certification from Google Ads.
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Beside Group
Over the past few decades, BESIDE has become the go-to partner for international brands Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, Longchamp and Aape. Thanks to our well-developed know-how of the Retail and Distribution sectors. Through our wide regional reach, partners are ensured premium presence across the Middle East. Our Retail division directly operates stores in the UAE, KSA, Kuwait, Qatar, Bahrain, Oman and Egypt, while our Distribution division supplies our franchising partners as well as multi-brand stores across 11 Middle Eastern countries - UAE, KSA, Bahrain, Kuwait, Qatar, Oman, Egypt, Lebanon & Jordan Understanding the core components of a brand’s DNA and being able to represent that retail experience is something we pride ourselves on at BESIDE. Each store is intricately created to ensure that it represents the brand’s international identity within the local market whilst remaining an ideal shopping experience for customers. What also sets our stores apart is the repertoire of staff. Informed, knowledgeable and well-rounded individuals, they’re not only brand-aware, they live the lifestyle. Career Opportunities:- KSA - careers.ksa@besidegroup.com UAE - careers.uae@besidegroup.com Egypt - careers.egypt@besidegroup.com Qatar - careers.qatar@besidegroup.com Kuwait - careers.kuwait@besidegroup.com