McKenzie Bohan

McKenzie Bohan is an accomplished Senior Account Consultant specializing in Digital Media at Optimize Digital Marketing since August 2021. In this role, McKenzie focuses on enhancing clients' social media presence and translating online brand awareness into foot traffic at physical locations by building strong client relationships and tailoring digital strategies. Prior experience includes serving as VP of Membership for the National Residence Hall Honorary, where recruitment efforts were directed, and community outreach was executed through various media. McKenzie also held the position of VP of Chapter Operations for Delta Sigma Pi, overseeing chapter records and member engagement, and contributed as a Marketing Board Member for Gold Horn during an Integrated Business Experience program. McKenzie began a career in student leadership as a Community Advisor at Minnesota State University, Mankato, promoting inclusivity and academic success among residents. McKenzie holds a Bachelor of Science in Marketing from Minnesota State University, Mankato.