• BET

  • Dan Grappone
DG

Dan Grappone

Director, Audience Analytics at BET

Dan Grappone has extensive work experience in audience analytics, marketing and partner insights, ad sales research, and research analysis. Dan has held positions at BET Networks, Viacom, Screenvision, MTV Networks, and Gawker TV. Their roles have included Director of Audience Analytics, Senior Manager of Marketing & Partner Insights, Manager of Ad Sales Research, Senior Analyst of Ad Sales Research, Senior Research Analyst, Research Analyst, Research Assistant, and Video Intern. Throughout their career, they have been responsible for analyzing viewership/usage trends, informing executives on trends and data, participating in custom research studies, delegating tasks to colleagues, spearheading ratings comparisons, tracking television ratings, analyzing competitive theater data, organizing and analyzing research studies, and promoting media through social networks.

Dan Grappone attended Brooklyn College from 2006 to 2010, where they earned a Bachelor of Arts degree in Film Marketing.

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New York, United States

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BET

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The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.


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