Damien Freal

Damien FREAL is a seasoned professional with extensive experience in partnerships and sponsorships across various industries, particularly in sports marketing. Currently serving as the Head of Partnerships & Sponsoring at Betclic Group since February 2021, Damien is responsible for defining and developing a comprehensive partnership strategy for the French, European, and African markets, overseeing the activation of sports partnerships and liaising with high-profile partners like the French Football Federation and UEFA. Prior to this role, Damien was the Head of Brand & Sponsoring at Hyundai Motor France from August 2012 to February 2021, where responsibilities included managing sports sponsorships, brand activation, and leading significant projects such as the UEFA Euro 2016 and multiple FIFA World Cups. Damien's career began with roles in sales, marketing, and network management at companies like Fiat Group and RCI Banque, complemented by a strong educational foundation in sports management and commercial techniques from institutions including ISC Paris and IUT Sceaux.