Beter Bed Holding
Ido Vunderink is a seasoned digital marketing professional with extensive experience in managing omni-channel strategies and advertising performance for retail brands. Currently serving as Manager Digital Marketing, CRM & Analytics at Beter Bed since January 2020, Ido oversees the digital marketing team and the overall performance for Beter Bed and Beddenreus across the Benelux region. Previous roles include Senior Online Marketeer at Beter Bed, where responsibilities encompassed paid advertising strategies, and Online Marketeer at Tomahawk Digital Marketing, focusing on SEA and online advertising performance. Ido holds a Master of Arts in Communication & Persuasion and a Bachelor of Arts in Business Communication from Radboud University.
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Beter Bed Holding
Beter Bed Holding (BBH) is the Netherlands-based holding company that operates in the European bedroom furnishings market. It offers mattresses, box springs, bed bases, bedroom furniture, bed textiles and other related items. Its activities include retail trade through over 1, 100 stores. The Company operates via the retail chains Beter Bed (active in the Netherlands and Belgium), Matratzen Concord (active in Germany, Switzerland, Austria, the Netherlands and Belgium), El Gigante del Colchon (active in Spain), and BeddenREUS and Slaapgenoten (both active in the Netherlands). Beter Bed is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland and the United Kingdom via its subsidiary DBC International. The Company has approximately 20 wholly owned subsidiaries.