Beter Bed Holding
Nadieh Cissen is an experienced professional in brand management and public relations, currently serving as Manager Brand, PR & Content at Beter Bed since June 2019, leading a team of six and overseeing branding, media strategy, partnerships, and PR efforts. Prior to this role, Nadieh held various positions at RTL from February 2014 to June 2019, including Product Manager for the Bright and Tech brands, where responsibilities included evaluating market requirements and developing cross-media product propositions. Other roles at RTL involved advising on media strategy, developing tailored 360-degree campaigns, and managing account responsibilities. Earlier experience includes a Project Manager role at Hot Networkz, where Nadieh coordinated training and recruitment for a large team of promoters. Educational qualifications include a Bachelor's degree in Communication from Fontys Hogeschool Tilburg and further studies in digital marketing and management development.
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Beter Bed Holding
Beter Bed Holding (BBH) is the Netherlands-based holding company that operates in the European bedroom furnishings market. It offers mattresses, box springs, bed bases, bedroom furniture, bed textiles and other related items. Its activities include retail trade through over 1, 100 stores. The Company operates via the retail chains Beter Bed (active in the Netherlands and Belgium), Matratzen Concord (active in Germany, Switzerland, Austria, the Netherlands and Belgium), El Gigante del Colchon (active in Spain), and BeddenREUS and Slaapgenoten (both active in the Netherlands). Beter Bed is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland and the United Kingdom via its subsidiary DBC International. The Company has approximately 20 wholly owned subsidiaries.