Tim Blankenbaker

Tim Blankenbaker is an accomplished marketing executive with extensive experience leading growth and demand generation initiatives across various industries. As Chief Growth Officer at Better Choice Company (BTTR), Blankenbaker directed demand generation strategies for Halo pet food brands and served as an advisor to the CEO. Previously, Blankenbaker held significant roles at Hanesbrands Inc., including Vice President and General Manager, where management responsibilities encompassed a $380M P&L and channel strategy development for leading brands. Experience also includes positions at Mars, where ownership of P&L and go-to-market strategies for prominent pet brands was established, and Campbell Soup Company, focusing on consumer marketing and brand management. Tim Blankenbaker holds an MBA in Marketing from the University of Maryland and a BM from the University of Miami.