Better Collective
Claus Christian Randrup Madsen has extensive experience in commercial intelligence and marketing, currently serving as the Group Organic Intelligence Team Lead at Better Collective since June 2017. Madsen has held multiple roles within the company, including Senior Commercial Intelligence Analyst & Product Owner, where responsibilities included product ownership and leading the development of a company-wide commercial model. Madsen's background includes analytical roles that provided insights across sales, M&A, and operational units, as well as experience as a Junior Analyst and Business Development Assistant. Additionally, Madsen owned a paid social marketing agency and worked as a Content Manager at Legatbogen. Madsen's education includes a Master of Science in Sales Management and a Bachelor of Science in International Business from Copenhagen Business School, along with various continuing studies at institutions such as Stanford University and Virginia International University.
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Better Collective
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Better Collective is the leading developer of educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.