Better Cotton
Alan McClay is the CEO of Better Cotton Initiative since September 2015. Alan also holds the position of Managing Director at Arran Strategy sarl since December 2010. With a background in international relations and languages, McClay has held various executive roles in consumer goods organizations such as Executive Vice President at The Consumer Goods Forum and CEO at CIES - The Food Business Forum. Alan holds an EMBA from London Business School, a Diplôme in International Relations from Institut d'Etudes Politiques de Paris, and a MMLI-SPSII in Languages and social sciences from the University of Cambridge.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.