Better Cotton
Brenda Yu is an accomplished communications professional with extensive experience in the non-profit sector. Currently serving as the Senior Communications Manager at Better Cotton, Brenda has previously held key communications roles at The ONE Campaign, where responsibilities included Senior Global Communications Manager and Global Communications Manager. Brenda's background also includes serving as the Senior Communications Officer for the Humanitarian, Resilience, and Gender team and as a Communications Officer at the Overseas Development Institute. Earlier in the career, Brenda worked as a Media Officer at World Vision UK and as an Opportunities Coordinator at the London School of Economics. Brenda holds a Master of Science (MSc) in International Relations from The London School of Economics and Political Science and a Bachelor of Arts (Honours) in Political Studies and Sociology from Queen's University.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.