Better Cotton
Jyoti Narain Kapoor, the Country Director at Better Cotton Initiative in India, has extensive experience in various leadership roles in the banking and educational sectors. Jyoti Narain holds an MBA with a major in International Finance and International Marketing. Jyoti has successfully managed and directed teams, implemented strategic initiatives, and contributed to the growth and development of various organizations throughout their career.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.