Better Cotton
Lena Staafgard is a distinguished professional in sustainability and operations management, currently serving as a Board Member at the Sustainable Apparel Coalition and the ISEAL Alliance. As Chief Operating Officer at the Better Cotton Initiative since 2010, Lena leads programmatic operations encompassing membership, supply chain, communications, finance, human resources, administration, fundraising, and country operations, while overseeing the Better Cotton Growth and Innovation Fund. Previous roles at the Better Cotton Initiative include Programme Director for Global Supply and Business Director. Lena's career includes experience as a freelance sustainability adviser, greening manager for the UK Mission to the United Nations, and principal sustainability adviser at Forum for the Future. Lena holds an MA in Environment and Development from SOAS University of London and a BA in Political Science and Human Geography from Lund University.
This person is not in any teams
This person is not in any offices
Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.