Better Cotton
Muhammad Shuaib has extensive experience in leading and expanding supply chain, membership, and traceability operations at Better Cotton. Muhammad has also worked as a project coordinator in various organizations such as Punjab Rural Support Programme and FAO. Shuaib holds a Master's degree in Agriculture and an MBA in Human Resources Management. Muhammad has successfully initiated sustainable cotton production programs and managed large teams in various projects.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.