Better Cotton
Shannon Avison is currently a Senior Data Analyst at Better Cotton Initiative. Prior to this, Shannon held various roles such as a Legal Assistant at SSL Law Firm LLP and an Ethical Information Analyst at Covalence Ethical Quote. With a Master's degree in Standardization, Social Regulation, and Sustainable Development from the University of Geneva, Shannon has a strong background in environmental studies and data analysis. Shannon has also volunteered as an English Teacher and has experience in coordinating educational programs.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.