Better Cotton
Sherry Wu is an experienced professional with a robust background in the cotton industry. As the Regional Director for East Asia and China Country Manager at Better Cotton Initiative since May 2012, Sherry Wu has played a crucial role in developing and implementing the BCI China Country Plan, aimed at enhancing the recognition of Better Cotton among national stakeholders and increasing its production and supply chain integration. Prior to this, from February 2000 to April 2012, Sherry Wu served as Associate Director at Cotton Incorporated, where expertise in cotton market trends, technology in cotton processing, and management skills were demonstrated. Sherry Wu holds a Master’s degree in Textile Material from Donghua University and has completed several relevant courses from prestigious institutions, including the University of Geneva, Columbia University, and Princeton University.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.