Better
Briana H. is an accomplished marketing professional with extensive experience in digital marketing, growth acquisition, and paid media. Currently serving as Lead, Growth Acquisition and Lead, Paid Media at Better since October 2021, Briana previously held multiple roles at Capital Custom Clothiers from May 2015 to September 2021, including Digital Marketing Manager, where responsibilities entailed developing integrated marketing campaigns, analyzing performance metrics, and optimizing results. With a solid foundation in marketing from various positions, such as Associate District Manager at ADP and Key Leader at lululemon, Briana has demonstrated expertise in email marketing, social media management, and client relations. A former NCAA Division 1 soccer player at Penn State University, Briana holds a Bachelor of Science in Kinesiology and has further enhanced digital marketing skills through Nanodegrees in Marketing Analytics and Digital Marketing from Udacity.
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Better
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Founded in 2016, Better is a digital-first homeownership company whose services included mortgage, real estate, title, and homeowners insurance. From its founding in 2016 through mid 2021, Better funded over $45B in home loans and provided over $25B in cumulative coverage through Better Cover and Better Settlement Services, the insurance divisions of Better. Better has raised over $400M in equity capital since inception.