Lucia Varela

Lucia Varela is a highly experienced marketing executive currently serving as the Global Chief Marketing Officer and Marketing Advisor at Betterfly since May 2023. Previously, Lucia held the position of Chief Marketing Officer at Seated from April 2021 to March 2023. Additional roles include Global Diversity & Inclusion Board member at OLX Group, and Global Chief Marketing Officer and Global VP of Brand Marketing & Communication at letgo. With a solid foundation in brand strategy from Grand Central Brand Innovation and extensive experience at Unilever in various senior marketing roles, Lucia has demonstrated expertise in global marketing across diverse sectors. Educational credentials include a Business Leadership Series from Stanford University Graduate School of Business, a Leadership Acceleration Program from THNK School of Leadership, and a BS in Business Administration and Economics from Pontificia Universidad Católica Argentina.