Rafael Ruiz

Rafael Ruiz is a seasoned professional in the insurance industry, currently serving as the Global Head of Engagement at Betterfly and as a Director at Bee.Seguros. With a strong background that includes leadership roles such as Head of Commercial at Meridional Seguros and Broking Manager at Willis, Rafael has extensive experience in both the operational and strategic aspects of insurance. A successful track record includes coordinating insurance sales forces at HSBC Bank Argentina and directing product strategy for car insurance. Rafael's educational qualifications comprise a Bachelor's degree in Business Administration from Universidad CAECE, a Master’s degree in Communication from Pontificia Universidad Católica Argentina, and certifications in Digital Insurance and Organizational Coaching.