BetterMe
Anatolii Binkovskyi has extensive work experience in various roles. Anatolii started their career in 2004 at Neformat.com.ua, where they served as the CEO until December 2015. In 2013, Anatolii joined ZEO Alliance, initially working as a Direct Sales Agent until July 2014. Anatolii then became a Direct Sales Teamlead from August 2014 to December 2016, and later served as a Project Manager from January 2017 to October 2018. Since May 2019, Anatolii has been working as the Head of Customer Support at BetterMe: Health & Fitness.
Anatolii Binkovskyi pursued their Bachelor's degree in International Economics and Management from 2004 to 2008 at Ukraine Jobs. In April 2016, they obtained the Microsoft Certified Professional certification (Exam 697: Configuring Windows Devices) from Microsoft.
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BetterMe
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BetterMe is a health and wellness platform that caters to over 150 million users by providing a tailored, bio-individual approach to fitness and well-being. With 5.5 million monthly active users, BetterMe has been recognized as one of the top 3 apps for guided workouts globally by Apple in 2022. BetterMe has developed two supportive apps, BetterMe: Health Coaching and BetterMe: Mental Health. The company launched BetterMe Store with athleisure and wearables to improve users’ experience, as well as to give them the motivation to reach their goals.