Betty
Jimmy Richardson is an accomplished creative leader with over 25 years of experience in studio and agency environments. Currently serving as Group VP of Content Studios & Creative at Betty since March 2024, Jimmy previously held the same title at Quad from February 2019 to March 2024. In these roles, Jimmy has focused on strategic content development and storytelling across multiple platforms, overseeing teams that include producers, creative directors, and project managers. Career highlights also include leadership positions at Ivie, where Jimmy was responsible for creative production and profitability, and RD&F Advertising, where Jimmy was a founding principal. Jimmy's early career involved significant roles at M/C/C and The Price Group. Jimmy holds a BFA in Communication Design from the University of North Texas.
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Betty
Betty is a new, bold creative agency that offers best-in-class creative, design and content studios. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.