BGB Group
Samantha Gathmann Burdel is a highly accomplished marketing and strategy professional with experience in various roles such as Marketing/Brand Manager at Mars, Senior Marketing Account Executive at Search Optics, and Lead Marketing & Brand Manager at saambaa. With a Master of Business Administration degree from Rutgers Business School, Samantha has a strong background in developing marketing strategies, managing client relationships, and driving successful digital campaigns. Samantha has a proven track record of increasing client ROI, implementing successful product launches, and creating effective acquisition marketing campaigns. Their expertise in digital strategy and engagement has led to significant revenue growth and client retention rates in their previous roles.
BGB Group
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In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge to create compelling, credible brand stories. Having an unmatched ability to marry science and creativity while honoring the two exceptionally led them to: WHERE SCIENCE + CREATIVITY MEET. Today, BGB is an independent agency of 500+ employees that delivers the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.