Jianing Cao

Jianing Cao is a marketing professional with a diverse background in media, performance marketing, and brand representation. Currently serving as a Marketing Coordinator at BGG since January 2023, Jianing previously worked as a New Media Editor at 36氪, where article management and content creation for WeChat accounts were crucial responsibilities. Past experiences include a performance marketing internship at LemonBox, where Jianing focused on consumer analysis and KOL collaborations, and a marketing internship at CLD PR, facilitating media outreach for designers. Additionally, Jianing founded the ShineMe Modeling Club, participated in auditing at PwC, and gained research experience in economic trends. Educational credentials include a Master’s degree in Communication and Media Studies from the University of Southern California, alongside a Bachelor’s degree in Finance from Central University of Finance and Economics.