Bia Sports was founded to supercharge sports and their fan communities.

Bia Sports focuses on investment opportunities in emerging and established sports. Targeting opportunities where it creates exponential growth through leveraging their purpose-built platform to drive accelerated business outcomes, synergy realisation and the development of new and exciting fan experiences. 

Established by successful investors and entrepreneurs Kyril Louis-Dreyfus and Juan Sartori, with an industry-leading management team, Bia Sports is primed to deliver the next generation of sporting experiences.

Our portfolio includes Sunderland Association Football Club and WSX the World Supercross Championships.

Together we are on a mission to be the world's expert on modern fan dynamics and how to build successful sports entities around them.



Bia Sports Group

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