BIAL
Rita Mascarenhas has a diverse and extensive background in marketing and brand management. With experience in various industries such as healthcare, personal care, and home care, Rita has held positions such as Head of Marketing CNS, Senior Brand Manager, and Category Marketing Manager. Rita's expertise lies in strategic development, coordination, and implementation of business unit strategies. With a strong focus on key segments such as Epilepsy, Parkinson's, and various personal care products, Rita has demonstrated a successful track record in driving growth and profitability. Additionally, Rita has pursued further education in leadership and management programs to enhance their skills and knowledge in the field.
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BIAL
Founded in 1924, BIAL’s mission is to discover, develop and provide new therapeutic solutions within the area of Health. Today, BIAL is an innovative international pharmaceutical company with products available in more than 50 countries. The company is committed to making a contribution to improve human health and quality of life for people from all over the world. Its strategic areas are Innovation, Internationalisation and Quality. Strongly committed to therapeutic innovation, and consistently investing more than 20% of its annual revenue in Research and Development (R&D), BIAL has established an ambitious R&D programme. The key focus area for the Group is neurosciences. The company headquarters are located in Portugal. BIAL has also facilities in Spain, Germany, United Kingdom, Italy, Switzerland, US, Mozambique, Angola, Panama and Ivory Coast. BIAL Group is a member of the “European Federation of Pharmaceutical Industries and Associations” (EFPIA). BIAL has also been distinguished by its support to several medical and scientific activities, namely through BIAL Foundation, having as outstanding events the BIAL Award in Biomedicine, the Prémio BIAL de Medicina Clínica and Scientific Research Grants, well recognized worldwide. For more information, please visit: www.bial.com For issues of safety or others related to product quality, please contact: pharmacovigilance@bial.com