BIC
Ahmed Gowda is a seasoned digital marketing professional with extensive experience in leading global digital media strategies. Currently serving as the Senior Manager and Global Head of Digital Marketing at BIC, Ahmed drives media ROI through innovative initiatives and operational excellence. Previous roles include Senior Manager of Digital & Retail Media for Europe, where comprehensive strategies across multiple digital channels were executed, and Manager of eCommerce and Digital Marketing for the MEA region. Prior experience includes significant contributions at ASUS, where brand strategy and digital marketing for ASUS and ROG were maintained, alongside earlier roles at Anspire Agency and Microsoft, focusing on social media strategies and branding. Ahmed holds a Bachelor's degree in Business Informatics from Helwan University in Cairo.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.