BIC
Cristina Bonet Capell is a seasoned marketing professional with extensive experience in various leadership roles. Currently, Cristina serves as the Marketing Director for Europe, MEA & Global Customers at BIC, with prior experience as the Marketing Director for Global Customers EN at Norwood BIC Graphic. Cristina's earlier positions include International Marketing Manager at PortAventura and Marketing and Communications Manager at Helix Serveis Ambientals, focusing on environmental communication and management. Cristina's career also features roles as Marketing Manager for the Catalonia Area at Caprabo S.A. and Marketing and Communications Manager at Layetana S.A. Moreover, Cristina has experience as an Account Executive at GUERRERO & PARTNERS and Delvico Bates, focusing on communication strategies for international brands. Academic qualifications include a Master in Business Administration from Esade and a Master in Online Marketing and Digital Commerce from EAE Business School.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.