BIC
Jo Hollins is an experienced marketing professional currently serving as the Marketing & Category Director for BIC, overseeing marketing and category management across the UK, Ireland, DACH, and Nordics regions since June 2015. With a proven track record of leadership, Jo has successfully managed teams of marketers and category managers, delivering sustained sales growth and market share improvements for BIC's stationery, lighters, and shavers categories. Prior to BIC, Jo held senior brand management roles at RB and Frucor Suntory, achieving significant growth and award-winning campaigns in the air care and soft drinks sectors. Jo's academic background includes multiple degrees in marketing and tourism from the University of Otago.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.