Aseel Nihad

Aseel Nihad possesses extensive experience in marketing and communication, currently serving as Head of Marketing for the Middle East region at Big Bus Tours since November 2016. In this role, Aseel focuses on brand consistency across various Middle Eastern cities and seeks collaborative opportunities to enhance brand awareness. Prior to this position, Aseel worked as Assistant Marketing Manager at Big Bus Tours from May 2012 to November 2016, demonstrating strong leadership and market trend analysis skills. Earlier career experience includes working as an Associate Account Manager at APCO Worldwide, where Aseel developed communication strategies, managed client relationships, and coordinated media relations. Aseel holds a Bachelor of Business Administration in Marketing from the American University in Dubai.