BIG FM
Harshavardhini Patil is a seasoned professional in marketing and research with extensive experience across multiple sectors. Currently serving as Solutions Manager at BIG FM since October 2021, responsibilities include decoding consumer research, driving revenue maximization, and implementing trade marketing strategies. Previously, as Research Strategist and Associate Research Strategist at MavenMagnet, Harshavardhini managed projects, conducted insight mining, and provided qualitative insights for Fortune 500 companies. Earlier roles include Campus Reporter at Business Standard, Market Research Intern at Parle Agro Pvt Ltd, Sales Intern at Wipro Consumer Care and Lighting, and Research Associate at Datamatics Business Solutions Ltd. Harshavardhini holds a Post Graduate Diploma in Management with a focus on Marketing from Chetana's Institute of Management & Research and a Bachelor of Arts in Psychology from Mithibai College.
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BIG FM
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BIG FM, one of India's largest radio network with 58 stations, reaches out to over 34 Crore Indians. BIG FM with its positioning 'Dhun Badal Ke Toh Dekho', stands for giving a fresh perspective to people to bring about a positive change in the society