Big Red Group
Jacob Williamson currently serves as the eCommerce Trading Lead at Big Red Group, a position held since July 2025. Prior to this role, Jacob accumulated extensive experience at THG from August 2018 to July 2025, advancing through various positions including Senior Ecommerce Manager, Trading Manager, Senior Trading Executive, Trading Executive, and Diet & Nutrition Customer Service Advisor. Jacob's educational background includes a degree from the University of Birmingham, completed in 2018, following studies at Sir John Deane's Sixth Form College from 2013 to 2015, focusing on Biology, Chemistry, and Physical Education.
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Big Red Group
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses. With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030. We are The Experience Network.