Anand Bhaskaran

Anand Bhaskaran is a seasoned marketing professional currently serving as Senior Director of Marketing at bigbasket since January 2015, where responsibilities include overseeing marketing for "bigbasket now" and leading digital marketing and marketing communications. With over six years at bigbasket, Anand has played a pivotal role in establishing and executing digital strategies, particularly in SEO, SEM, app marketing, and social media. Prior to bigbasket, Anand held various positions including Head of Digital Marketing at bigbasket, Manager of Digital Marketing at Urban Ladder, and AVP of Projects at Educational Initiatives. Anand's early career includes roles as a Research Analyst at Spark Capital and Irevna, and positions at Deloitte and Hewlett-Packard Labs India. Anand holds a Post-graduate Diploma in Management from the Indian Institute of Management Bangalore and a Bachelor's degree in Computer Science from Birla Institute of Technology and Science, Pilani.