Bob Zhu

Bob Zhu currently serves as Vice President at bilibili Group since July 2018, focusing on Human Resources, Administration Services, and the Employee Self-Discipline Committee. Previously, Bob held significant HR leadership roles, including Chief HR Officer and Senior Vice President of Business Development for Greater China at Nielsen from August 2011 to June 2018, and Vice President of Human Resources at Adventure in China Company from June 2008 to July 2011. Bob's earlier experience includes Senior HR Director of Asia at Electronic Arts, overseeing operations across multiple countries in the region, and Regional HR Director - Pacific at Tektronix, leading HR operations in Asia Pacific. Bob's career began at Capital One as HR Director, where responsibilities included supporting the IT Division in the US and establishing the company's operations in China.