Desiree McGreal

Desiree McGreal is an experienced marketing professional with a focus on undergraduate admissions recruitment, currently serving as Assistant Director of Marketing, Digital Communications Manager, and Communications and Marketing Specialist at Binghamton University since March 2016. Responsibilities include driving enrollment through content strategy initiatives, managing paid online advertising, and overseeing email marketing. Prior experience includes working as an Enrollment Management Copywriter at Binghamton University and as Internet Communications Coordinator at Maines Paper & Food Service, Inc., where responsibilities encompassed brand marketing and digital content distribution. Earlier roles included academic tutoring and event coordination at Keuka College. Desiree holds a Master’s Degree in Public Administration from Binghamton University and a Bachelor of Arts in Organizational Communication from Keuka College.