Signe Hillestad McKie

Signe Hillestad McKie is a seasoned marketing professional with extensive experience in digital marketing and marketing automation. Currently serving as Demand Generation Global Program Manager at Bio-Rad Laboratories, Signe leads a team focused on executing and governing strategic digital marketing initiatives. Previous roles include Global Marketing Automation Manager at Cambria, where Signe enhanced automated email streams and cross-channel messaging, and Manager of CRM and Email Automation at Radisson Hotel Group Americas, overseeing digital marketing strategies and a team dedicated to email and mobile app channels. Signe's background includes significant contributions at CaringBridge, FindLaw, and Thomson Reuters, with expertise in email marketing campaigns and revenue generation. Academic credentials include a BA in Communications from Augsburg University and initial studies at Gustavus Adolphus College.