Daniel Sowa

Daniel Sowa is a seasoned marketing professional with extensive experience in brand management and integrated marketing communication within the sports and lifestyle sectors. Currently serving as Senior Director of Brand Management for EMEA at Birkenstock Group B.V. & Co. KG since April 2022, Daniel previously held prominent positions at Haglöfs AB as Global Head of Integrated Marketing Communication and at Zalando Marketing Services as Senior Partner Consultant. Notable achievements include developing the brand platform "Outsiders by Nature" at Haglöfs and creating the global brand identity "What The GEL" at ASICS. In earlier roles with ASICS, Reebok, and adidas, Daniel successfully managed brand positioning, strategic collaborations, and marketing strategies that significantly increased market share and revenue. Daniel holds a Diploma in Economics from The University of Bonn.