Fee Tiefensee

Fee Tiefensee currently serves as the Senior CRM & E-Mail Marketing Manager for Europe at BIRKENSTOCK, where responsibilities include leading a team and driving CRM strategy focused on segmentation and automated customer journeys. Previous experience includes a role as Senior CRM Manager at air up, emphasizing customer retention and engagement, and positions in marketing at Goethe-Institut e.V. and Evaneos, with a focus on performance and social media marketing. Fee began in the marketing field with various internships and has a strong educational background, holding a Master of Arts in International Cultural and Business Studies from the University of Mannheim and a Bachelor of Arts in the same field from Universität Passau.