Kaya Ellis

Kaya Ellis serves as the Sr. Director of Ecommerce Europe at BIRKENSTOCK, leading the European Digital team with a focus on digital marketing, experience, and product integration to drive growth and strategic priorities. Prior experience includes serving as the Director of International Growth for EMEA Nike Direct Digital Commerce, where Kaya managed the digital direct-to-consumer strategy for 14 countries, and as the Director of EMEA Nike Direct Strategy. Earlier roles at McKinsey & Company involved engagement management specializing in customer experience transformations for Fortune 500 clients, as well as foundational experience as a Business Analyst. Kaya's career also includes product management at Uncharted Software and significant research contributions as a Proteomic Researcher at Queen's University. Educational credentials include a Master of Management of Innovation from the University of Toronto and an Honours Bachelor of Science in Biology from Queen's University.