BirlaNu
Peeyush Bachlaus currently serves as the Chief Marketing Officer at BirlaNu since September 2023. Prior to this role, Peeyush was part of the core team at Birla Opus from June 2021 to August 2023, focusing on setting up a greenfield project for Grasim's entry into decorative paints, specifically addressing a INR 150 billion market. Peeyush has extensive experience in the paints industry, having worked at Kansai Nerolac Paints Ltd as Head of Marketing for the Decorative Business from December 2015 to May 2021, where responsibilities included driving market share growth and managing complex marketing initiatives. Earlier experience includes leading rural business strategies at Usha International and managing brand strategy for Aircel, where Peeyush was instrumental in launching Apple iPhones in India. Peeyush holds an MBA in Marketing Management from the Faculty of Management Studies, M S University, and a BE in Production from Sardar Patel University.
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BirlaNu
BirlaNu, part of the multibillion dollar CKA Birla Group, is a home and building product and services company. We serve homeowners, builders and designers with sustainable, innovative solutions across pipes, construction chemicals, putty, roofs, walls and floors, featuring brands like BirlaNuLeakproof Pipes, BirlaNu Construction Chemicals, BirlaNuTruColour Putty, Charminar, BirlaNu Aerocon and Parador. With 32 manufacturing facilities in India, Germany and Austria, innovation centers in India & Germany and a market presence in over 80 countries, we adhere to the highest global quality standards, holding certifications such as GreenPro, IGBC, PEFC, Blue Angel and EPD. Our products are integral to commercial, healthcare, hospitality, residential and infrastructure projects worldwide. Powered by over 5000 employees and a strong partner ecosystem, BirlaNu is recognized as one of India’s best companies to work For (Great Place to Work®️) and has won Iconic Brand, Asia’s Most Trusted Brand and Super Brand awards.