Black Umbrella
Joel Smernoff serves as the Chief Executive Officer at Black Umbrella, an emergency preparedness consulting firm established in 2015, which focuses on modern safety solutions for families during disasters. Previously, Joel held the position of COO at Citia from January 2013 to December 2024, where efforts were directed towards transforming information sharing through innovative digital content. Other notable roles include Partnership Advisor at Dayforward, Advisor at Responder Ventures, and Advisory Board Member for companies such as GoWatchIt.com, Nutmeg Education, and Nanotronics Imaging. With a solid foundation in business, Joel attained a BSE in Naval Architecture and an MBA in Finance from the University of Michigan.
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Black Umbrella
How can you protect yourself from unexpected emergencies and disasters? Your family needs a plan. Rely on us: We are emergency preparedness experts who have helped hundreds of families since 2009. Our mission is to provide bespoke guidance, creating family-specific emergency plans that include the best methods to outfit your shelters with all of the necessary supplies. We serve as your personal disaster counselors, so that you’re always prepared for the unexpected.