Blackmores
Cheryl Griffin is an accomplished marketing professional with extensive experience in brand and shopper marketing. Currently serving as Brand Experience Manager at Blackmores Group since July 2021, Cheryl has a proven track record of developing successful marketing strategies across various companies. Previous roles include Shopper Marketing Manager at both Real Pet Food Company and GSK, as well as Activity Development Leader for Gum, Mint & Fruity Confectionery at Mars, Inc. Additionally, Cheryl has held the position of Shopper Activation Manager at Wrigley and Category Activation Manager at Unilever, demonstrating a strong expertise in category and shopper activation initiatives.
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Blackmores
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Blackmores Limited is engaged in the development, sales and marketing of health products for humans and animals, including vitamins, herbal and mineral nutritional supplements. The Company's segments include Australia, China (in-country), Other Asia, BioCeuticals and Other. The Company offers over 250 vitamins, minerals, herbal and nutritional supplements. BioCeuticals is a provider of healthcare practitioner nutritional and therapeutic supplements. Its product categories include pet health; infant formula; superfoods; arthritis, joint, bone and muscle; brain health; cold, flu and immunity; digestive health; energy and exercise; eye health; everyday health; fish and nutritional oils; heart and circulation; men's health; nails, hair and skin; pregnancy and pre-conception; stress relief, and weight management. Its products include Acidophilus Bifidus, Alive! Men's 50+ Multivitamin, Alive! Women's 50+ Multivitamin, Alive! Women's Multivitamin and Bilberry Eyestrain Relief.