Sparkle Pratt

Sparkle Pratt is a seasoned media professional with extensive experience in media planning and content development. Currently serving as Senior Manager of Media Planning at Blavity Inc. since July 2024, Sparkle oversees a team to create cost-effective media plans while collaborating with sales teams and optimizing processes to enhance revenue growth and client retention. Prior roles include General Manager and Executive Producer at Home Grown Radio, and various positions at Complex NTWRK, where Sparkle led media planning teams and executed high-volume client campaigns. Additionally, Sparkle has experience from HipHopDX, managing events, accounts, and social media strategies. Sparkle holds a Bachelor of Arts in Sociology from UCLA.