Bleach London
Alena N. is an experienced logistics and supply chain professional with a robust background in various industries. Currently serving as Logistics Manager and previously as Fulfillment Manager and Supply Chain and Logistics Coordinator at Bleach London, a dynamic brand in experimental hair care and coloring, Alena has developed expertise in coordinating logistics for a chain of hair salons and manufacturing operations. Prior experience includes roles at TD Tom Davies Ltd. as a logistics assistant for a luxury eyewear brand, an analyst in the marketing department at GK SAPSAN, a department manager at Auchan group Rus, and an intern in training and recruitment at OBI Group Holding. Alena holds a Bachelor's degree in Marketing/Marketing Management from Peoples’ Friendship University of Russia and a specialization in Logistics and Supply Chain Management from Rutgers University.
Bleach London
The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.