Bleach London
Bob Cregeen currently serves as the Head of Operations and Logistics at Bleach London since July 2023, following a tenure as Logistics Manager. Prior to this role, Bob held the position of Operations Manager at ProQ BBQs & Smokers from September 2018 to July 2023, and at Bernstein Ltd from October 2013 to April 2017. Bob's expertise includes the management of day-to-day operations and the implementation of new procedures aimed at enhancing efficiency and performance in various organizational processes. Bob obtained a Bachelor of Science degree in Counselling Psychology from the University of Wolverhampton between 2008 and 2011.
Bleach London
The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.