Bleach London
Lily Lee's work experience begins in 2009 as an Administration Assistant and Finance Analyst at TOPSHOP TOPMAN. Lily then worked at hga Group as a Resourcer from 2010 to 2011. Subsequently, they joined Aurora Fashions Ltd as an Allocator for Oasis from 2011 to 2012. Starting in 2012, Lily worked at ASOS.com, initially as a Merchandising Assistant - Own Buy Footwear, then as a Senior Merchandising Assistant - High Street Brands, and finally as an Assistant Merchandiser - Specialist Brands until 2015. Lily then joined TOPSHOP TOPMAN again, this time as an Assistant Merchandiser - TS Petite from 2015 to 2017, and later as a Senior Assistant Merchandiser - Brands from 2017 to 2018. From 2018 to 2020, Lily worked at Urban Outfitters Europe as a Junior Merchandiser and subsequently as a Merchandiser. Currently, they are with Bleach London, starting in 2020, where they have held the positions of Supply Chain / Logistics / Wholesale, Supply Chain Manager, and currently Head of Supply Chain & Planning.
Lily Lee attended Rugby School from 1999 to 2004. During their time there, they did not pursue any specific degree or field of study. Later, from 2005 to 2007, they attended Goldsmiths, University of London, focusing on Art History.
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Bleach London
The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.