Bleach London
Samantha Campbell has a strong background in leadership and management roles. Samantha began their career at The Book Agency Limited in 2009, where they served as the Managing Director and Owner until 2018. Samantha then moved on to BLEACH SALONS LIMITED in 2010, where they held the position of Chief Executive Officer until October 2022. In 2012, Samantha joined Bleach London, where they are currently the Chief Executive Officer.
Samantha Campbell attended Nottingham Trent University from 2001 to 2004, where they obtained a Bachelor's degree in Law.
Bleach London
The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.