Bleach London
Tanya Helena K. is an accomplished professional with extensive experience in brand and product development within the beauty and consumer goods sectors. Currently serving as the Head of Brand and Product Development at Bleach London since June 2021, Tanya previously held the position of Global Brand Manager for Hair Styling Technologies at Dyson from September 2019 to June 2021. Tanya's diverse background includes roles such as Global Brand Manager for Clarks Originals and Social Media Brand Manager at Clarks from April 2016 to September 2019, as well as Account Manager for Digital Media at Loom Digital and Commissioning Editor at Immediate Media Co. Tanya began a career in the fashion industry as a Fashion Assistant at Oxfam in 2011.
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Bleach London
The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.