Manu Siddharth Basotia

Manu Siddharth Basotia is currently serving as Associate Director in Category Management at Blinkit since April 2023. Previously, Manu held the position of Senior Manager in both Digital Marketing and Business and Growth Analytics at Blinkit from June 2016 to April 2022. In the Digital Marketing role, responsibilities included managing a significant monthly budget for paid media and enhancing brand awareness through strategic rebranding. In the Business and Growth Analytics position, leadership of a small team resulted in substantial contributions to the organization's revenue through private label initiatives and process improvements. Earlier experience includes a role as Senior Business Analyst where Manu achieved notable reductions in inventory waste and implemented automated pricing strategies. Manu holds an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical and Electronics Engineering from Sardar Vallabhbhai National Institute of Technology.